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Digital Dialogue: Digital Analytics and Data Analysis
By: Phil Seibel, Mankato Free Press One underutilized tool that newspaper sales reps can use to their advantage is introducing their advertisers to 3rd party measurement tools such as Google...
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Ad-libs: The power of repetition. The power of repetition. The power of…
By John Foust Raleigh, NC Catherine climbed the ranks from sales person to sales manager at her paper. “Although I’ve been in the business for a long time,” she told me, “there’s always a new way to...
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June 9, 2017 9:00 a.m. – 4:00 p.m. Registration: http://dronejournalism.eventbrite.com The Minnesota Newspaper Association in partnership with The UpTake, Maverick Drones Systems and the Minnesota...
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Henninger: 60 inches? No visual? Unacceptable
By: Ed Henninger This is what a 60-inch story with no visual looks like. Unacceptable. Inexcusable. Poll after study after survey tells us readers will not read a story that’s more than 15-20 inches...
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Slimp: What to believe about the state of newspapers
What is the future of the printed word? It depends on who you ask. Kevin keeps this story from 1995 on his office wall to remind him of a time when “everyone” said no newspaper would ever print a page...
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Into the Issues May 2017
Distinguishing ourselves and building confidence and trust in a world of fake news and alternative facts By Al Cross Last month’s column was a warning that the attack on journalism by certain actors on...
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